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Shopify meetup summary - Auckland - February 2017

Zyber was happy to hold Auckland's 2nd Shopify Meetup at GridAKL. Guest began to arrive at around 5.30pm. People enjoyed snacking on delicious pizza from Toto' and networking with...

The psychology behind pricing

Have you offered your customers discounts, freebies, sales, and seen a positive or non positive response and wondered why? In this series of blog posts we'll be looking at the...

Optimise your facebook page for sales

An optimised business page is one that sparks interest and engagement with it's followers. Read how to create interesting content, set up your page apps, and choose your Call to ...

3 steps to increase sales with facebook

Late last year Facebook and Shopify came together and created a new Shop section for Facebook Business Pages. The new Shop section allows Shopify users to showcase and sell their...

Zyber Zoom Zoom!

Here at Zyber we understand the importance of branding and what better way to have your brand seen all around Auckland by carefully designing our services, contact details and log...

5 useful tips for Google Analytics

Each client with Zyber is provided a login and username to check their Google Analytics at any time. This is a very powerful tool to start understanding how consumers are interact...

E-Commerce Trends

The public's mindset to buy online has changed and we at Zyber have been educating our clients the importance about E-commerce website. It is never too late for the opportunity to...

Mobile Websites Here To Stay

Mobile technology is now as common as sliced bread. Many small to medium businesses are seeing the value of having a mobile version of their website. With the increase of traffic ...

How Is Your Google Ranking?

Google has been working for the past year to crack down on webmasters that produce web sites of low quality and use what some refer to as black hat methods to promote their web si...

A High Quality Website Is The First Step Toward SEO Success

  If you are planning a campaign to improve your website's search engine ranking results, your first step should be an overview of it's design and content. SEO means n...

How good are your Social Media Skills?

  You've read the articles, saw the blog postings, even heard about it in the news, 'social media networking is the ticket to any successful marketing campaign in the ...

Why you need Responsive Design!

Why You Need Responsive Design For the first time since 2001 PC sales are projected to decline in 2013. Replacing them will be a myriad of mobile devices from smartphones to ta...

5 Ways to Generate Sales with Your Newsletter

Email marketing can be the life blood of your sales operation. It leverages your sales staff in a way telemarketing could never do. Not just a means of transmitting order conf...

Are Meta Tags Important?

Are Meta Tags Important? If you own a website or have been tasked with building traffic for one, you have probably at one time or another been told about the importance of pr...

SEO Basics you should know

If you manage a website, or are considering selling products online, and have done even a little research, you no doubt have heard folks talk about “Search Engine Optimi...

E-commerce: Dont Be Left Behind

  It's long been known that having an online presents can significantly add to sales revenue for traditional brick and mortar merchants. But with the dramatic growth i...

How to Get Started with Your Online Marketing

In a session at the recent SES New York event for search and social marketing on the web, Matt Bailey with Site Logic Marketing, led attendees through a 4 step process for bui...

5 Ways To Enhance Your E-Commerce Website

The e-commerce market is crowded and competitive. Companies are constantly looking for new strategies to draw customers to their website and win their loyalty. Unfortunately, ...

Online Shopping on Mobile Devices on the rise

Nearly Half of Online Shopping Research is Performed Exclusively On Mobile Devices A recent study performed in 2013 by xAd and Telmetrics found that almost half of all cons...

Tips on Creating an Effective Website for your Business

Typically, your website offers the first impression of your business to a potential client. If your website is poorly planned and executed, why would a client think that the p...

Googles No.1 Positioned Websites Continue to Pull the Lions Share

A new study performed by Chitika, an online advertising company, found that one third of internet search traffic goes to the highest listed website in Google search results. T...

Kiwis Continue to Embrace Online Shopping

A recent Nielsen report that tracks online shopping trends found that New Zealanders spent over $3.5 billion last year on internet retail sites. Nielsen estimated that 1.8 mil...

Keeping in Mind that Content is King!

When people browse the Internet, they are doing one thing: viewing content. This content comes in many forms, from text and images to blog stories or product descriptions. If the ...

4 Helpful Tips When Redesigning Your Website

If you want the redesign of your website to bring you positive returns, you will need to carefully plan the process and ensure that it stays goal-oriented. If you decide to wo...

Tips For Improving User Friendliness

In today's web focussed world, having effective web design is crucial for any company, both for the sale of products and services through your website, but also to encourage v...

2013 Sees Kiwis Spending More on Online Advertising

New Zealands online advertising spending has gone up during the second quarter of 2013. In fact, when compared to 2012's second quarter, an increase of 30 percent was noted accord...

Choosing Effective Content for Responsive Websites

Creating Effective Responsive Websites The popularity of responsive web design has increased exponentially in the last few years. Many web development professionals now prefe...

Facebook Offers, Another Way to Promote your Product

  Businesses on Facebook have the ability to host specials or discounted offers for their customers by redeeming directly from their Facebook Business page. This funct...

6 Ways to Promote Your Website With Google+ Local

  Google rewards people who decide to use their products. When you utilize their social network for your Internet campaign, boosting your Google query results becomes ...

More Mobile Phones Than Sheep in New Zealand

As a business owner, you understand the importance of customer engagement. The ability to engage your target audience, including existing customers, as well as potential prospects...

Capture The Christmas Buzz With Your Online Shop!

  Shoppers traditionally crowd retail stores when they are looking for Christmas gifts for friends and loved ones, but an increasing number of shoppers are choosing to...

The Power of Facebook Advertising

Facebook has a total of 1 billion active monthly users where 58% return daily. Facebook studies show a staggering 61% mobile increase year after year as desktop users spend twic...

New Years Resolution 1 - Make More Money!

The holiday's are in full swing and the shopping season has arrived. This time of the year is filled with shopping sprees and the search to find perfect gifts for our friends ...

New Years Resolution 2 - Write more

Blogging is a great way to drive more attention to your business or company. Businesses that maintain a consistent blog will typically generate more web visitors. Businesses c...

New Years Resolution 3 - Become More Popular

As a business owner, you want people to know the services you have to offer and read valuable content on your website to encourage them to establish contact with you. Communic...

New Years Resolution 4 - Be More Sociable

Social Media platforms like Facebook, Twitter and Pinterest typically started off as tools for personal interaction, but have been expanding out to become great for business promo...

New Years Resolution 5 - Keep Up with the Latest Trends

Whether getting a new website from scratch, or refreshing your existing web presence, 2014 is a great opportunity to keep up with the latest trends in the industry. Make sure ...

New Years Resolution 6 - Get a Fresh New Look!

As website technologies and user interaction evolve, it is inevitablethat on occasion your website will have to change to adapt. Zybers Content Management System allows for yo...

Why Mailchimp is our Email Marketing Platform of Choice

With the growing importance of technology and its role in communication, email campaigns are becoming even more powerful and effective. A well-planned email campaign can succe...

Tips on Making your Website Content more Attractive to Search Engines

During an age when we use the internet to do anything and everything, optimizing your website content is essential to getting maximum exposure. The growing amount of content on th...

The Benefits of White Space in a Website Design

White space on webpages can often be dismissed as cold and sterile, but many people may not realize the potential offered by the presence of white space in their page design. Whit...

Audit your Website to Improve Search Engine Performance

A valuable, high quality website does not just mean launching a website and forgetting about it. Websites take maintaining and updating to keep them working to your advantage. In o...

Kiwi Entrepreneur Finding Success Online

Facebook is a great way to connect with friends, old and new. While it is a great networking tool, this social site is becoming more widely used for marketing and analysis purpose...

Google Reveals New AdWords Features #StepInsideAdWords

Google AdWords is one of the easiest, most readily available ways to advertise your website, gain exposure, and generate clicks and conversions. Google has recently announced the ...

Going Local With Google

All images courtesy of google.com We all know by now the importance that search plays in the public's ability to discover businesses. We are also pretty confident in the inc...

Improve Your Business Identity with a Professional Logo

Your company logo is one of the most vital components of your brand identity. Some of the most successful companies are recognized across the globe simply by their logo. Designing...

3 Simple Steps to a More Readable Website

Designing and creating a quality website is essential to attracting potential customers to your business. More importantly, it is crucial to keeping potential customers on your sit...

Ensure Your Website Content Is Loved By Search Engines And Users

Writing up website copy that has the right keywords can be quite a challenge for businesses. The art of balancing what users look for in an article and writing content that will ra...

How Google+ Can Help Your SEO Strategy

Google Plus is more than just another social media platform. Being part of Googles ever expanding network of web tools, it has a number of benefits beyond being a way to inter...

Simple Exercises In Keeping Loyal Customers

Find out why Zybers loyal customers love their websites! Over the years, Zyber has helped hundereds of businesses get online with great websites and online tools. Retaining str...

Creating Trust Through Your Website

A new website visitor will often only spend a matter of seconds processing your website. That's a few seconds to look at your website’s color, density and layout to decide wh...

Zyber Launches A Brand New Website!

2014 has been a year of achievements for Zyber. What better time than now, on the launch of our new business website, to have a recap of the year and look back at the milestones we...

Social Media Marketing

In many industries, traditional advertising methods have been gradually declining in popularity. The measurability and immediate engagement of advertising online has seen o...

Google Partners Connect Event 2014

As a Google Partner agency, Zyber had the great opportunity to host a Partners Event yesterday for our clients. The event consisted of a live broadcast from the Google team in Aust...

6 Factors That Could KILL Your Business Website

1. Poor Visual Design Everyone knows the importance of first impressions. Our behaviour, appearnace and how we present ourselves is being criticised the moment we walk in fo...

Top Techniques For Keeping Your Website Content Up To Date

Zyber reviews website performance all the time and too often we see websites where content has been forgotten about, or updates that were planned were never implemented resulting i...

SEO Essentials

Search Engine Optimisation, even the most basic kind, is fundamental in properly positioning your website. Efficient SEO will make your website visible at the most critical poi...

5 Ways To Make The Most Of Your Social Media Marketing

Be a Good Listener Listen more, talk less – this is one rule that will help you reap success with social media and content marketing strategies. Take the time to learn...

Lavish Online Spending For The Holiday Season

Online shopping in New Zealand last Christmas season was big news. According to the New Zealand Herald, Kiwis have spent over $170 million more than what they did last year. R...

Zyber Ranked In The Asia Pacific Tech Fast 500!

In November last year, Zyber was announced as one of the 50 fastest growing companies in New Zealand. An awesome achievement which couldn't be possible without our great client...

Google's Mobile Friendly Update

Google’s Mobile-Friendly Update is a heads-up and call to action for those who don’t have a mobile optimised website. It announces a major algorithm update, which will ...

Step Inside AdWords - May 2015

Users no longer "go online" - we live online! #StepInsideAdWords — Zyber Limited (@zyberwebdesign) May 5, 2015 Google designed AdWords to help people connect wit...

Making The Web Easy With Squarespace

One of the most common hurdles business owners come across when considering their online business is deciding what kind of website platform to use. This shouldn’t be a proble...

Extend Ad Real Estate And Target Important Info With AdWords Structured Snippets

Last week we noticed an interesting new ad extension pop up in some of our AdWords campaigns. Whose noticed the new #StructuredSnippets in their @adwords campaigns? Great w...

Why Website Images Matter and How to Succeed with Stunning Visuals

Web standards and expectations change continuously. We are in an age where visitors want to socialise, be entertained, and find information all on a personal level. The key to effe...

Using Shopify To Run A Successful Online Store

According to the latest statistics, 40 percent of web users across the globe have bought goods and services online via tablets, mobile phones, desktop computers or other devices. T...

4 Easy Ways to Promote Your Business This Christmas

  The holiday season provides key opportunities for promoting your business, and have some fun! Many establishments (especially those in retail) rely on the Christmas s...

Perfecting The Checkout Experience

There's a harsh reality facing ecommerce websites: according to research by the Baynard Institute, shoppers abandon their online shopping carts 68 percent of the time. Why do c...

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