Case study: happy-healthy-you-the-power-of-automated-klaviyo-flows-more - Zyber

Challenge:

Happy Healthy You (HHY), a brand dedicated to women’s wellness, faced significant challenges with an outdated and inefficient email marketing platform.

Their existing system was cumbersome and unintuitive, leading to delays that prevented them from engaging their audience at crucial moments. Moreover, the lack of clear sales attribution data meant they missed valuable opportunities to optimise their strategies and strengthen their connection with their community.

Solution: Strategic Migration to Klaviyo:
Recognising the need for a more robust and user-friendly solution, HHY partnered with Zyber to transition their email marketing to Klaviyo.

This migration wasn’t merely a change of platforms but a strategic move to leverage Klaviyo’s advanced tools in alignment with HHY’s mission of empowering women. With Klaviyo, HHY gained access to sophisticated segmentation, dynamic content, and predictive analytics—key features that enabled them to deliver highly personalised and timely communications at scale.

Automation with a Personal Touch:
Klaviyo’s automation capabilities were central to our HHY strategy. We implemented a series of automated flows designed to drive sales and nurture meaningful relationships.

From welcome series to post-purchase follow-ups, each flow was carefully crafted to resonate with the unique needs of HHY’s audience. These automated touchpoints ensured consistent and relevant engagement, reinforcing HHY’s commitment to supporting every woman’s wellness journey.

Insight-Driven Optimisation:
Klaviyo’s transparent and actionable analytics gave HHY deep insights into their email performance.
We used these insights to refine their messaging, optimise send times, and test different content variations through A/B testing. This data-driven approach allowed HHY to continuously improve their campaigns, ensuring they were always in tune with their audience’s preferences and behaviours.

Outcome: A Thriving Ecosystem of Engagement:
The impact of this strategic shift was profound. Within six months, HHY saw a 33% increase in revenue compared to the previous period. Automated flows powered by Klaviyo now contributed to 38.78% of their total revenue—a clear testament to the effectiveness of our carefully crafted automation strategies.

Revenue Attribution and Customer Insight:
One of the most significant outcomes was the clarity Klaviyo brought to revenue attribution. With 54.76% of all attributed sales now coming through automation marketing, HHY could see the return on investment from their email campaigns.

This data didn’t just highlight what was working; it provided actionable insights into customer preferences, enabling further refinement of their content and communication strategies.

Sustainable Growth and Operational Efficiency:
By migrating to Klaviyo, HHY not only boosted their revenue but also streamlined their operations, reducing overhead costs by eliminating outdated technologies. The newfound ability to quickly identify high-performing campaigns and make data-driven decisions has set HHY on a path of sustained growth, deepening customer loyalty and enhancing the overall brand experience.