Case study: tsb-living - Zyber

CASE STUDY:

TSB Living.

140% Klaviyo Marketing Growth.

The Brief.

TSB Living, a leading retailer in the retail sector, sought to enhance its email marketing strategy to drive sales and improve customer engagement. Before partnering with Zyber, they were using MailChimp and faced several limitations:

Limited Integration: MailChimp's integration with their Shopify store was suboptimal, hindering their ability to deliver personalised experiences.
Lack of Segmentation: Their email campaigns were generic, failing to cater to their customer base's diverse needs and preferences.
Low Conversion Rates: TSB Living struggled to convert email subscribers into paying customers, which resulted in missed revenue opportunities.

Our Approach.

To address these challenges, Zyber implemented a comprehensive email marketing strategy using Klaviyo:

Migration to Klaviyo: TSB Living's email list was carefully migrated from MailChimp to Klaviyo, ensuring data integrity and minimising disruption.
Account Warming: A 60-day account warming process was conducted to introduce subscribers to Klaviyo's platform and gradually optimise deliverability.
Data Segmentation: Zyber analysed TSB Living's customer data to identify key segments based on demographics, purchase history, and behaviour.
Personalised Flows: Tailored email flows, including welcome sequences, abandoned cart reminders, and post-purchase follow-ups, were created for each customer segment.
A/B Testing: Zyber conducted A/B tests to optimise email subject lines, content, and design, ensuring maximum engagement and conversion.


The implementation of these strategies yielded impressive results:

Significant Revenue Growth: TSB Living's email-attributed revenue increased by 140% within three months, surpassing its previous performance by a massive margin.
Enhanced Customer Engagement: Email signups surged by 23%, indicating a growing interest in TSB Living's communications.
Improved Conversion Rates: Abandoned cart revenue rose by 67%, demonstrating the effectiveness of personalised reminders and targeted offers.
Data-Driven Insights: Klaviyo's analytics tools gave TSB Living valuable insights into customer behaviour, enabling them to refine their marketing strategies and optimise campaigns.

The Results.

140%

Increase in email attributed revenue

23%

Increase email sign up

67%

Increase in Abandoned Cart Revenue

Project Outcomes.

This case study highlights the transformative power of effective email marketing when executed with the right tools and expertise. Key takeaways include:

  • The Importance of Segmentation: Tailoring email content to specific customer segments is essential for driving engagement and conversions.
  • The Value of Personalization: Creating personalised experiences through targeted email flows can significantly improve customer satisfaction and loyalty.
  • The Power of Data: Leveraging customer data to inform marketing decisions is crucial for achieving optimal results.
  • The Benefits of Klaviyo: Klaviyo's advanced features, integration capabilities, and analytics tools make it a powerful platform for email marketing success.

By partnering with Zyber and adopting Klaviyo, TSB Living revolutionised its email marketing efforts, drove significant revenue growth, and enhanced its customer relationships.

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