Shopify Experts - Ashtabula

CASE STUDY:

Ashtabula.

Expanding Sales Channels for Ashtabula through Shopify POS.

Ashtabula is a premier retailer based in New Zealand, offering a range of licensed merchandise, including official products from New Zealand Rugby, NRL, and State of Origin (SOO). As an official licensee, Ashtabula has built a reputation for providing fans with high-quality, authentic merchandise. Although their online store was performing well, they wanted to enhance their in-store operations to provide customers with a seamless omnichannel experience.

Ashtabula faced growing demand from customers wanting the flexibility to buy online and pick up their orders in-store. Additionally, in-store customers often looked for more than just their online orders, seeking opportunities to explore additional products, especially around game days and during major sporting events. Ashtabula needed a solution that would support both "Buy Online, Pick Up In-Store" (BOPIS) and in-store sales, while also streamlining inventory management across their licensed merchandise and other products.

What We Implemented.

Zyber worked closely with Ashtabula to implement Shopify POS, integrating their online store with their physical location to provide a unified omnichannel experience.

Unify Sales Channels

The seamless integration allowed Ashtabula to offer BOPIS for their sports merchandise and lifestyle products, while also handling walk-in customers efficiently.

Maximise Cross-Selling

When customers visited the store to pick up their orders, Ashtabula’s sales team could recommend additional items, such as new releases or complementary products, boosting in-store sales.

Improve Inventory Management

With Shopify POS, Ashtabula could track their inventory across all channels in real-time, reducing stock discrepancies and ensuring the availability of their popular licensed products.

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Case study: ashtabula - Zyber