Case study: bedsrus - Zyber

BedsRus is a well-known brand throughout New Zealand; as they should be. They’re the largest independent bedding group in the country, with a total of over 40 stores nationwide.

In early 2019 BedsRus conducted a full rebrand – the works; with a new logo, core colours & messaging.

BedsRus came to Zyber with a request to create a new custom website theme to reflect their new rebrand. Due to some circumstances out of their hands, BedsRus asked for a quick turnaround – with a five-week due date, Zyber was up for the challenge.

Zyber worked closely with BedsRus, to create “Sleep Selecter” – a genius custom questionnaire that determined the best bed for the customer based on their personal preferences.

At the end of the questionnaire, the user was presented with a collection of beds that was curated especially for them.

Next, we boosted every product page with more information and images. Working with BedsRus, the Zyber team came up with a comfort level graph, which gave the user a better understanding of whether or not the bed was right for them.

For an easy User Experience we added a filter function – users could search for a bed with a comfort level of 1-10 (soft – hard), all with the simple click of a button. Now consumers were being guided through the purchase journey with expert online guidance – confidence in their choice was no longer an issue.

During our conversion rate analysis we’d also found that while many customers were adding products to their cart, they weren’t then viewing the cart page or initiating checkout.

Our solution: A re-design of the customer journey – from adding a product to the cart, right up until the order was completed. We ensured that any and all questions the customer may have along the way were answered – resulting in a completely user friendly journey.